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Apple Event Recap: iPhone 8, iPhone X & So Much More!

At the first keynote ever at the brand new the Steve Jobs Theater in Cupertino today, a whole lot went down! Apple didn’t just reveal the next-generation of the iPhone, it unveiled 2 with the iPhone 8 and iPhone X. They also announced Apple TV 4K and Apple Watch Series 3.

Apple isn’t the only one with announcements today though. We at Moshi are very eager to share with you our stylish and protective new accessories coming very soon for the iPhone 8, iPhone 8 Plus and iPhone X. Sign up here to stay up to date for when our cases and accessories are available for purchase for iPhone 8, 8 Plus and X.

If you missed the keynote though, here is our recap of the Apple’s September 2017 product announcement keynote.

“I skate to where the puck is going to be, not where it has been.” – Wayne Gretzky

Keynote Highlights

After an older speech played from Steve Jobs to open the new Steve Jobs Theater, Tim Cook started the keynote off with touching remarks on the departed Steve Jobs. Next, Apple announced that their stores were all being redesigned and rebranded as Apple Townsquares – “where all of Apple comes together.” The new features at the stores include plazas, creative forums, boardrooms for developers, the genius grove and the Today at Apple program.

The new iPhone X

The new iPhone X

iPhone X

Now the rumors are done and the leaks are a thing of the past. The forward-thinking iPhone X has been announced as a 5.8-inch smartphone with an OLED display that is edge-to-edge. Apple’s taken Retina Display to the next level with iPhone X, now calling it Super Retina Display with a resolution of 2,436 x 1,125.

The design of the phone is a significant jump forward from previous models with an all-glass case and stainless steel frame with a vertically oriented dual camera on the back. Of course, it’s water- and dust-resistant too. Finally, one of the biggest things though: no Home button, and it’s all in on Face ID facial recognition to unlock your phone. Pre-order for iPhone 8 starts on October 27 and the device is available November 3.

  • Price starts at $999
  • Available in Silver and Space Gray
  • iPhone X: 5.65 inches high, 2.79 inches wide, 0.30 inches deep and 6.14 ounces
  • 64 and 256 GB storage capacity options.
  • 5.8″ Super Retina HD Display
  • 12 MP wide-angle and telephoto cameras
  • Wireless charging (works with Qi Chargers)
  • A11 Bionic Chip
  • Face ID
iPhone 8 & iPhone 8 Plus

iPhone 8 & iPhone 8 Plus

iPhone 8 & 8 Plus

Although the iPhone 8 isn’t a huge leap forward, but more of a significant upgrade to the iPhone 7, it still packs an impressive punch with all of its new hardware upgrades. The phone has more processing power, so general usability is significantly improved.

The biggest upgrade for both phones unsurprisingly comes with the cameras. The smaller iPhone 8 now comes with a 12 mega-pixel camera with new image sensor and optical image stabilization. This means Instagram photos are about to be a whole lot sharper and vibrant. The iPhone 8 Plus will receive new image sensors for both of its 12-megapixel cameras, and it will also come with a standard and telephoto lens.

The iPhone 8 & 8 Plus are a tad more expensive than last year’s entry-level models with iPhone 8 starting at $700 for 64 GB and 8 Plus for $800. The device storage options though have increased with 64 and 256 GB options available.

Pre-order for iPhone 8 & 8 Plus starts on Friday September 15 and the devices are available September 22.

  • Price starts at $699 for iPhone 8 and $799 for iPhone 8 Plus.
  • Available in Silver, Space Gray, and Gold.
  • iPhone 8: 5.65 inches high, 2.79 inches wide, 0.30 inches deep and 6.14 ounces
  • iPhone 8 Plus
  • 64 and 256 GB storage capacity options.
  • 5.5″ Retina HD Display for 8
  • 4.7″ Retina HD Display for 8 Plus
  • 12 MP wide-angle and telephoto camera for 8 Plus
  • 12 MP camera for 8
  • Wireless charging (works with Qi Chargers)
  • A11 Bionic Chip
  • Touch ID
AppleWatch Series 3

AppleWatch Series 3

Apple Watch Series 3

But then the first big product announcement arrived with the Apple Watch Series 3. Now, you can make calls directly from your Apple Watch Series 3. The new AppleWatch and watchOS is feature rich and further moving Apple’s vision for AppleWatch being the definitive device for a healthy life. The price fore AppleWatch Series 3 is $399 with cellular package and $329 without.

AppleTV 4K

AppleTV 4K

Apple TV 4K

Apple TV finally gets the 4K upgrade it deserves! But it’s not any regular old 4K, it’s 4K HDR which means gorgeous resolution. AppleTV now will come with the same A10 chip as the iPad Pro and it is twice as fast and graphics are 4 times faster. Also, all of the 4K content coming to iTunes will be the same price as HD and upgraded to 4K HDR at no extra cost.

Oh, and Amazon Instant Video is finally coming to Apple TV (ending a very frustrating streaming feud between the two giants). The new Apple TV 4K will be available on Friday September 22.

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